Fresh awareness campaign for an aging brand resulted in $440,000 in sales
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Fonon Corporation is a 30-year-old manufacturer of laser cutting systems. A stale brand, its sales were flagging. General public awareness of the company was zero, and brand trustworthiness was nearly nonexistent, even among long-term clients.
A series of weekly press releases and media engagement activities led to international exposure in an industry magazine and the opportunity to take a strong, positive position. The company was featured on equal footing with two multibillion-dollar competitors, and Fonon thought leaders provided the bulk of the industry information used in the article.
A single press release from this campaign was viewed over 3 million times, and the overall exposure directly led to $440,000 in new sales. This campaign directly contributed to Fonon Corporation’s first quarter as a publicly-traded company with a positive cash flow and new resources to expand.
How would your brand and bottom line benefit from positive awareness?