Brand refresh and new technolgy for a 35 yr-old Orlando mainstay, focused on core company values

BRAND RELAUNCH

New website and overall brand refresh

Aggressive trade show campaign and focused industry presence 

Upgraded technology and methods for sales lead generation

 

Since the early 1980s Evans Equipment Company has provided material handling products to Orlando businesses, primarily to local theme parks.  Under new ownership, Evans looked to rebrand and expand its solution set into hospitals, restaurants, logistics companies, food and beverage companies, and other businesses across the Southeast. 

 

A new name and a new logo set the stage for a complete refresh of the company brand, including the  introduction of new technologies and practices for lead generation and communication.  Successfully relaunching as Evans Material Solutions was a 7-month project, and resulted in the following:

  • Higher visibility and relationships with industry associations and new partners 

  • A completely new website (link)

  • Development of new graphics and guidelines for a consistent brand and messaging

  • Sales materials and business development tools for new solutions & new markets

  • Additional methods for lead generation

  • Implementation of Customer Resource Management solution, benefitting Sales, Customer Support, Operations, and executive oversight.

  • Staff training on new materials, processes, and technologies

  • Email campaigns to existing and potential customers, including an approach to former clients

  • Press releases tracking the crescendo of new capabilities and solutions

  • A customer satisfaction campaign

Personnel from English Marketing Service designed and staffed the booth presence for Evans at 4 trade shows and industry events.

 

Due to marketing outreach and consistent PR, Evans was featured in the Dealer Spotlight of a key partner.  Lead generation activities generated an average of 155 new sales leads per month in the local Orlando market.

In addition to providing executive insights into the sales and marketing process, a system was implemented to track the return on investment of all sales and marketing activities.

How would your brand and bottom line benefit from the latest technology and a fresh marketing approach?

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Businesses flourish through reliable, strategic innovation and the constant creation and evolution of solutions that meet customer needs.
We provides market analysis, strategic guidance, and tactical engagement.

English Marketing Service provides service-oriented strategic guidance and operational capabilities at a number of levels, engaging with our clients to use data, analytics, and proven technology to define, develop, and achieve strategic business objectives.

 

Our practice positions clients for success by revealing the present state of their business and solutions within given markets, identifying paths and risks, and providing tactical resources for accelerated success.

Samples shown are excerpts from a project undertaken on behalf of DG Global Services.

Used by permission.

STRATEGIC MARKET ANALYSIS

Click for an excerpt  of an initial Market Analysis 

Click for an excerpt  of an initial Competitive Analysis 

English Marketing Service identifies target markets and focuses on your strategic business offering in the context of your stated goals and what has evolved to date, including 

  • Positioning vis-a-vis the competition

  • Product fit in specific markets 

  • Value propositions

  • Pricing

  • Anticipated timelines

  • Current resources

  • Sales channel configuration

A Solution Snapshot reveals actual expressed needs of potential customers.  Click for the table of contents

Get a Free Strategic Analysis of your Project Today
Fill out this brief form to request a free consultation.

Our process typically begins by partnering with an executive-appointed client team to gain an in depth understanding of the challenges they’re facing. We gather relevant information and customize our data-producing strategies.  We foster tactical working partnerships with our client teams, working hands-on to implement the recommendations and plans we propose.  This tight feedback loop and accountability continues throughout the entire process.

Each of our team members have served various positions in high-tech companies prior to working with English Marketing Service. Each is an expert in their field, selected based on their ability to integrate their specialization and traditional business knowledge with the most effective, cutting-edge technology.

Our overarching goals during the entire process include

  • Creation of new value

  • Acceleration of the business through best practices and technology-driven change

  • Protection of your business from risks present in the market

  • The evolution of commercial strategies from being intuition-driven to data-driven

Specific recommendations lead directly to tactical plans and operational assistance