English Marketing Service

 

Since the early 1980s Evans Equipment Company has provided material handling products to Orlando businesses, primarily to local theme parks.  Under new ownership, Evans looked to rebrand and expand its solution set into hospitals, restaurants, logistics companies, food and beverage companies, and other businesses across the Southeast. 

 

A new name and a new logo set the stage for a complete refresh of the company brand, including the  introduction of new technologies and practices for lead generation and communication.  Successfully relaunching as Evans Material Solutions was a 7-month project, and resulted in the following:

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• Higher visibility and relationships with industry associations and new partners 

• A completely new website (link)

• Development of new graphics and guidelines for a consistent brand and messaging

• Sales materials and business development tools for new solutions & new markets

• Additional methods for lead generation

• Implementation of Customer Resource Management solution, benefitting Sales, Customer Support, Operations, and executive oversight.

• Staff training on new materials, processes, and technologies

• Email campaigns to existing and potential customers, including an approach to former clients

• Press releases tracking the crescendo of new capabilities and solutions

• A customer satisfaction campaign

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Personnel from English Marketing Service designed and staffed the booth presence for Evans at 4 trade shows and industry events.

 

Due to marketing outreach and consistent PR, Evans was featured in the Dealer Spotlight of a key partner.  Lead generation activities generated an average of 155 new sales leads per month in the local Orlando market.

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In addition to providing executive insights into the sales and marketing process, a system was implemented to track the return on investment of all sales and marketing activities.

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How would your brand and bottom line benefit from the latest technology and a fresh marketing approach?